The name is a combination of the two words Happy and App. The authors of the film try to imagine the phenomenon of social chaos, when people see the source of their happiness in social networks. Using the # sign means that the audience and the author of this film share this opinion. In the media, popularity is measured by the number of "clicks". Therefore, many so-called celebrities do ridiculous and radical things to attract the attention of the audience. The plot is based on several real stories that occurred on the Internet.