Film "Alma" is the result of working with young people in three communities (Novi Pazar, Sjenica, Prijepolje) and dealing with the subjects of gender, gender norms and gender-based violence. This animated film imposes the questions of oppressive gender patterns, through a symbolic depiction of specific prohibitions and desired behavior when it comes to women. The participants had an opportunity do conduct different types of intervention on the photographs of the actresses from the film, through drawing and coloring. That way, the young people were symbolically adding their views on how girls should look today and participating in their gender representation, just like the society does it through its agents of socialization in real life.