Latinos, this nation's largest and fastest-growing ethnic group, are big business and this documentary examines how efforts to profit from this group are shaping the contemporary Latino identity.

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Main Cast: George Lopez, Bill Dana, Arlene Davila, Bruce Helford, Alex Nogales, Hector Orcí

Director: Phillip Rodríguez

Writer:

Editor:

Cinematographer: Claudio Rocha

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