The Merchants of Cool (2001) - Double Feature

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How businesses market to American teenagers, and the effect they have together on popular culture.

A documentary on the marketing of pop culture to Teenagers.


Main Cast: Douglas Rushkoff, Christina Aguilera, Greg Berlanti, Jessica Biel, Adam Carolla, Fred Durst, Malcolm Gladwell, Carson Daly, Lewis Goldstein, Shaggy 2 Dope

Director: Barak Goodman

Writer: Rachel Dretzin

Editor: Ann Collins

Cinematographer: Buddy Squires


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