HE KNOWS ALL THE ANSWERS TO THE LOVE PROBLEMS OF 10,000 WOMEN...
Los Angeles newspaper reporter Toby Prentiss is continually in trouble with his editor. He is demoted to running the paper's "Miss Lonelyhearts" advice column because he missed the scoop on a major earthquake whilst out on the town. Determined to be fired from the column he starts to give crazy advice to the readers, but this only makes him even more popular.