Upon seeing millionaire Lee Brooks's picture in the paper, Julie Le Fabrier, a romantic young model in Madame Swan's dress shop, immediately falls in love with him. Soon afterwards, Julie is sent to the Grand Tides Hotel to deliver a dress to Madame Ricardo, an attractive young woman whose bills are paid by Lee's lovestruck father, Mason Brooks. Having seen her husband, whom she believed to be in South America, on the grounds, Madame Ricardo deserts the hotel, so Julie dons the gown and masquerades as Mason's mistress.
