Few places symbolize progress and modernity, with their expectations and faults, better than the department store Jelmoli in Zurich. It stands for the journey of a society in which needs aren't just satisfied but created. With the building of a spectacular palace of glass and steel at the Bahnhofstrasse, Franz Anton Jelmoli heralds the beginning of a new era. The director documents the 125-year history of Jelmoli from its inception until its closure in 2024.
